Sunday, January 23, 2011

Client: UA for YOU Outreach and Extension

UA for YOU is the University of Arizona's (UA) Web Portal for the public to discover, experience and learn about UA programs, events, and resources for all ages!
It is also hoped that this site will nurture life-long relationships between families with young children and the UA as they participate in University and online programs/activities.
Visit http://uaforyou.arizona.edu to access hundreds of outreach and extension learning opportunities.








Reasons for choosing this client:
  1. UAforYou is the University of Arizona’s public entryway to the events, programs and resources that the university offers to the community. They have a very specific agenda of reaching out to the community and creating awareness about the event. As a result of this, they need to be aware of the users who use and access these events.
  2. UAforYou has been using Google Analytics for over a year. So there is a lot of information about how many people have been using the portal and visiting sites.
  3. There are not too many places that offer Outreach and extension to the community of Arizona. So there is potential for focused goal related marketing
  4. The website has very good structure and content.