We have successfully created and connected the Google Adwords account to our Google analytics account. Currently we are working on our pre-campaign strategy report. After analyzing the tasks that need to be done for this report, we divided them up into various fragments. Each of us are working on different parts of the report. We are trying to focus our attention on events like Summer camps and Indian art fare for designing our Adwords. Simultaneously, we are also brainstorming on the possible keywords for the events that we have shortlisted. We are still to decide on how many events and keywords to go with for the first week.
Business Intelligence Group
